Singapore Pools Embraces Digitalisation to Stay Relevant

singapore pools

SG pools is a Singapore-based online sportsbook that allows bettors to wager on sports events, lottery and horse races. Its website is easy to use and offers a secure encryption system. It also provides customer support. The website is mobile-friendly and can be accessed from any device. Its odds are competitive and there are multiple payment options. It is possible to use the site when travelling abroad, provided that gambling in your destination country is legal.

In 1968, when Singapore was just a fledgling nation, the government established Singapore Pools as a practical solution to curb illegal gambling. Today, the state-owned enterprise offers Singaporeans a range of betting games, including Toto, 4D and Sportsbook. Its roster of products continues to grow, with the addition of motorsport and horse racing betting in the past decade.

Singapore Pools’ digitalisation journey has been driven by a need to be effective in stemming leakages to illegal gambling operators while upholding strict regulatory standards. As a result, the organisation must keep pace with digital trends to remain relevant.

Prior to migrating to Oracle Cloud Observability and Management, Singapore Pools was unable to track and resolve complex issues affecting its betting platform. Its IT staff also had limited visibility into critical data, which hampered their ability to detect and diagnose problems affecting applications. These issues caused slow bet placements, which affected customers’ gaming experiences.

Since moving to OCI, Singapore Pools has been able to reduce its IT troubleshooting time by half. Its improved visibility and insights have allowed it to continually optimise its systems to ensure optimal performance and availability. In addition, it has been able to minimize outages and service disruption with automated alerts.

As a member of the Smart Nation initiative, Singapore Pools has also launched iShine Cloud, an IT system that helps other charities to increase productivity and governance. This was particularly useful during the COVID-19 crisis, when it helped charities to continue operating when their other IT platforms were shut down or under strain.

In addition to its sports betting and lottery services, Singapore Pools has a strong commitment to community development. It has donated over $1 billion to the national coffers, supporting a wide variety of grassroots activities, from sports to education and social welfare. It has also made a contribution to the arts and heritage, and is working towards becoming a greener and more sustainable company.

In the future, Singapore Pools plans to launch an integrated digital platform that will enable its customers to place bets on any sporting event or horse race on their mobile devices. They are also working towards a more digitised business model, with the goal of offering more convenient and cost-effective ways for people to participate in sports and entertainment. These changes will help them meet their objectives of being a responsible gaming operator and contribute to the overall wellbeing of society. In addition, they will continue to work with the authorities to combat illegal gambling activity.